Marketing expertise, industry knowledge.
Years of experience in digital marketing, content creation, branding, and business development — combined with a deep understanding of the cycling and running industries.
Marketing for cycling, running & outdoor retail
Marketing Built for Movement.
LT Media helps independent cycling, running, and outdoor retailers grow — social media, content, and strategy from a team that knows specialty retail from the inside.
5+Years in cycling
7+Years in running
07Services, one team
FLRetailer network
About LT Media
Built on a simple idea.
The best marketing comes from understanding the industry you serve. That’s the idea LT Media was built on — and it shapes every account we take on.
5+ / 7+
Years in the sports we serve.
Over five years of professional experience in the cycling industry and over seven in running — a unique combination we bring to every client we serve.
Retailers across Florida.
Through long-standing relationships with specialty retailers across Florida, we’ve seen firsthand what makes these businesses unique.
Our purpose
Every independent retailer has a story worth telling.
Our purpose is to amplify those stories, celebrate the people behind them, and create marketing that builds stronger brands, deeper customer relationships, and thriving local communities.
By taking marketing off your plate, we give you the freedom to focus on what matters most — serving your customers, growing your business, and continuing to inspire the community you’ve worked so hard to build.
5+Years in cycling
7+Years in running
FLRetailer relationships
Cycling
01
For independent bike shopsThe trusted destination for cyclists in your market.
Our goal is to become an extension of your team. Through strategic marketing, compelling content, and consistent brand building, we help increase visibility, attract new customers, and strengthen community engagement.
Race-day energy
Content with the speed and polish of the pro peloton — shot on the road, at events, and everywhere your riders live the sport.
Shop-floor storytelling
The builds, fittings, group rides, and people that make your shop the local hub — turned into content your customers check first.
Run
02
For independent run shopsThe trusted destination for athletes in your market.
Same promise, different starting line: strategic marketing and consistent brand building that increase visibility, attract new customers, and strengthen the community around your store.
Race-day energy
Start lines, finish lines, and every training mile between — content that keeps your shop at the center of local running.
Community miles
Run clubs, group runs, and the everyday athletes who fill them — the stories that turn first-time visitors into regulars.
Our services
Everything your shop needs to be seen.
Four ways we plug into your business — pick one, or hand us the whole marketing plate and get back to your customers.
Social Media Management
A consistent, recognizable presence — planned, posted, and engaged with every week, so your feed never goes quiet during your busiest season.
Photography & Video
Original content shot in your shop and out in your community — the product shots, lifestyle photography, and short-form video that stock photos can’t fake.
Digital Marketing
Paid campaigns and email that put your events, promotions, and new arrivals in front of the right local audience — measured every month.
Consulting & Strategy
A marketing partner who knows the shop floor: brand strategy, design, and website support, guided by firsthand specialty-retail experience.
We help you
Marketing that moves what matters.
- Increase brand awareness
- Drive more foot traffic
- Grow online sales
- Build customer loyalty
- Promote events and group rides/runs
- Strengthen community engagement
- Attract new customers
- Create a recognizable brand
Packages
Pick your pace.
Three monthly partnerships, named for the way you ride — or the way you run.
Same packages — your sport’s language.
Pace
$500/mo
Perfect for businesses looking to maintain a consistent online presence.
- 2 social media posts per week
- 2 story graphics per week
- Community engagement
- 1 on-site content session
- 2 reels per month
- Monthly analytics report
Endurance
$750/month
Designed for growing businesses ready to elevate their brand and reach more customers.
- 3+ social media posts per week
- 4 story posts per week
- 4 reels per month
- Community engagement
- Monthly content calendar
- Monthly analytics report
- 2–3 on-site content sessions
- Event promotion
- Paid ad management
Tour
$1,000/month
A complete marketing partnership for businesses focused on long-term growth.
- 20+ social media posts a month
- Unlimited story graphics
- 8 reels
- Monthly content calendar
- Community engagement
- Email marketing
- Paid ad management
- Website management
- Weekly on-site content sessions
- Print collateral
- Event coverage
- Priority support
Not sure which pace fits your shop? Talk it through with us — LTMedia@gmail.com or 954-850-4399.
Our team
Two founders. One team — yours.
LT Media is Logan Frederick and Taylor McConnell — two founders who pair deep marketing expertise with firsthand experience in the specialty retail industry. That combination is our competitive advantage.
Taylor McConnell
Co-Founder & Creative Director
Brand Strategy • Content Creation • Social Media • Design • Digital Marketing
Taylor leads creative direction, content production, and marketing execution — the eye behind the camera, the feed, and the brand.
Logan Frederick
Co-Founder & Director of Client Strategy
Industry Partnerships • Business Development • Retail Strategy • Client Success
Logan leads business development, client relationships, sales, and industry partnerships — the relationships behind the work.